The award adds to an award for inventors Breastvest

An innovative product created by the North East's mother to save her clothes while breastfeeding has added a long list of awards. Bronze Award Award recognizes Breastvest LovedByParents Retail in 2012 with the best products for breastfeeding category - just in time to feed the National Sunday. Newcastle-based Sam Telfer came the idea while on maternity leave from work as a feature writer at The Journal, and operates the company with friend and business partner Helen set. "We both have a baby together - I had him Fred and Katie," said Sam. "I created it just for myself, then Helen saw him and said," We can do anything '. "I Launched in May 2009, to test the water is relatively calm. We are all made in the UK to start and last year we moved to the Far East. He looked after the business development side of things and we had our best month ever in May. "We launched after the recession - it is a savings product turned out to be anything above a nursing top." Sam, who is currently on maternity leave after her second son Georgie, making Breastvest prototype so he had to buy nipple eating specialist and continue to wear maternity tops without exposing her belly as she ate her baby. He said: "What I'm looking for a vest, without breast-bit. The rope holding it in place, and vest - need long - cover my stomach after birth. "Then I can wear normal tops, and pull them when I want to eat - and it does not interfere with my nursing bra." The idea took off and won a number of awards, as well as being praised by celebrities, including Morning and Holly Willoughby present the mother. The product was launched in France and Germany, and the current version has stockists in Australia and New Zealand.